STRATEGIC INNOVATION FOR INTERNATIONAL GROWTH
Alan Cucknell leads Ignite Exponential, Plextek’s strategic innovation and design business unit. Initially trained as an engineer, and with a passion for design, he had two decades of experience working with stakeholder insight, new business models and disruptive technology to create winning innovation strategies that deliver growth. he works across disciplines and industries as innovation is enabled by unusual connections and the transfer of insight, technologies and inspiration between domains.
He had been involved in creating new products that have won Olympic medals, broken world records, dramatically reduced costs, radically increased brand growth, breathed new life into ageing businesses and he have even successfully conducted experiments in zero gravity! He’s proud to have partnered with leading companies including Lego, Wonderbra, Procter & Gamble, Bosch, Electrolux, Ford, Boeing and many others. His work has helped partners to address a broad range of strategic challenges such as creating innovation strategies to manage in extreme volatility, developing next generation product portfolios and integrating design principles into corporate cultures. He is listed as an inventor on more than 20 patents in fields as diverse as automotive, healthcare and apparel.
- Learn about the traps to avoid when creating new products and services for international markets
- Learn about the key innovation principles for successful innovation
- Through case study examples learn some tips and tools to help to innovate and grow more strategically for international markets
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