Six Steps to Future-Proofing Your Organization

Jean-Pierre Lacroix

President, Shikatani Lacroix

When it comes to the design industry, President Jean-Pierre Lacroix is always one step ahead. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends. Driven to produce measurable results through strategic insights, he is committed to helping brands own the consumers’ “at-purchase moment.”

 

JP’s past industry involvement as a board member with the Packaging Association of Canada, Design Industry Advisory Committee, Retail Council of Canada, the Canadian Marketing Association, Signs Canada, the Society for Environmental Graphic Design and the Association of Registered Graphic Designers of Ontario has enabled him to assist clients in identifying the leading packaging, retail and digital trends that affect their branding initiatives.

 

Since opening the Shikatani Lacroix Design doors more than 25 years ago, JP has grown this company into one of the most respected and sought-after multidisciplinary strategic design agencies in the world. Along the way, he has developed a reputation as a true innovator and first-rate problem-solver, with expertise in providing clients with unique, results-driven solutions for their product and service needs.

Taking a short-term view of the future is like driving a car at night using only your low beams. Although low beams allow a driver to respond to the immediate twist and turns in the road, they do not provide a view of the obstacles farther ahead that could be seen with the high beams. With today’s companies embracing agile and scrum processes, the ability to see farther into the distance has become imperative.
Strategic Foresight is a planning-oriented discipline related to Future Studies, the study of the future. It is a tool that can be used to allow organizations to future-proof against the various trends, ideas and events that may not be obvious, but may potentially occur. By creating an ideal scenario and then comparing it against multiple possible futures, we can evaluate where hidden threats and opportunities may be waiting, and develop strategies to handle them. In this session, Jean-Pierre Lacroix will present a high-level view of the Strategic Foresight planning process.

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