Day 3 – 14th April
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LEGAL ISSUES: Patent Basics
Exporting products or services is a long-term goal of many business owners. However, those that do export rarely ever speak of an incident-free journey to market, and sometimes major incidents are due to issues with patents and design registrations. In real-world terms, there may be no point in exporting a product or service if you cannot actually sell or continue to sell that product or service in the intended marketplace. Likewise, there may be no point in exporting a product or service if it can be readily stolen by a third-party. This presentation will touch on third-party patent and design rights (identifying barriers to marketplace entry) and how to search for them; patent and design rights for protecting products and services, as well as the enforcement of patent and design rights.
LEGAL ISSUES: Essentials of an international franchise contract
Franchising as a concept encourages cross-border business partnerships of different kinds and via different models. There are certain rights and privileges granted to the franchisees for which only the franchisee is accountable, and some rights are preserved with the franchisor. But what considerations should guide the franchisee and franchisor? What defines their rights and obligations that both of them have to abide by? And how does that change in an increasingly borderless world for digital goods and services?
LEGAL ISSUES: Intellectual property right clauses that you must consider before signing
In most intellectual property right commercial disputes, your case is as good as the contract that you signed in the first place. In that aspect, well-drafted intellectual property right clauses not only maximize the legal protection for your intangible assets, but they can also save parties from having unnecessary arguments in the future by setting down at the outset a clear and agreed framework on how the parties handle intellectual property issues. Therefore, to be safe rather than sorry, businesses are always strongly encouraged to at least understand and consider the legal implications of the key intellectual property right clauses in various commercial contracts before entering into one. In this seminar, we will discuss in detail those key intellectual property clauses so that businesses will know what to look out for when signing such contracts.
LEGAL ISSUES: Making your contracts bulletproof, so you don’t have to enforce your IP
Piers Strickland, Partner at London-based Waterfront Solicitors will discuss how businesses can effectively manage intellectual property (IP) contracts, maximise value and avoid problems arising. Within his presentation Piers will look closely at the negotiation of IP contracts and the important actions business should take throughout the life of a contract, including in relation to the management of registered IP rights and tracking of licences, to address potential risks.
LEGAL ISSUES: Handling corruption issues (Why Corruption Risk is Not Just About the FCPA)
A decision last summer of the Second Circuit Court of Appeals in Manhattan dramatically expanded the ability of US prosecutors to target corruption in jurisdictions around the world. This case has significant implications for businesses both within and outside of the U.S., especially those engaged in development projects sponsored by multilateral development banks (MDBs) or the International Development Finance Corporation (DFC), whose financing comes in large part from the US government. The decision in United States v. Napout confirmed that foreign bribery can be prosecuted in the United States as wire fraud, even when it does not involve a US-based company or a US citizen. In other words, conduct that does not fall within the jurisdiction of the FCPA can still be liable to prosecution in the U.S.—per this decision, all that prosecutors need to show is that a communications was made from or to the U.S. as part of an “essential” element of a bribe scheme. This could be hugely significant for MDB and DFC financed projects, since they will almost always involve a US communication. As such, it is possible for the US to prosecute individuals and companies who operate entirely from abroad, and even in situations where the conduct at issue is legal under local law. The significance of this decision is important to how companies craft and implement their anti-bribery compliance practices.
LEGAL ISSUES: Patents, the Pandemic and You
Patents are a long term investment in your company's future, enabling you to define and protect your most valuable market segments from competitors. But how can you develop a patent strategy and make that investment now, given that the pandemic has upended the global economy and trade for the foreseeable future? What will "normal" look like for your company - and what part will patent rights play? This talk will examine how you can use patents as a tool for supporting your company through near term turbulence, to achieve medium to long term growth in your home market and internationally.
LEGAL ISSUES: How to take advantage of Free Trade Agreements
The increasing complexity of global trade highlights the need for businesses to have access to the right information at their fingertips; both businesses and their legal and customs advisers must have proper access to international law and materials, particularly with the proliferation of Preferential or Free Trade Agreements (FTAs). Improving access to published international law allows businesses to better understand how to get the most out of FTAs covering their jurisdiction, particularly as these treaties have been created specifically to benefit them.
LEGAL ISSUES: The Top 5 Risks for global business in 2021
In 2021, business will face a globally fragmented recovery from COVID-19. Emerging digital threats, climate change and the US-China relationship under a Biden administration are the other top risks for global businesses. Underpinning all these, the danger of missing the rebound in a year of multi-speed recovery is another key business risk in the coming year. Join Charles Hecker, Partner at Control Risks, as he presents the Top 5 Risks for global business in 2021, and discusses what businesses need to be doing to manage these risks and focus on the rebound.
LEGAL ISSUES: New CE requirements for medtech products/medical SW
The rules for putting medical devices and IVD products on the market in EU are drastically changing very soon. The new regulations are adding many new requirements for all manufacturers but specific for the ones in the lowest risk class. This presentation discuss the overall changes vs today and a few critical considerations companies needs to do going forward. Unlike many other countries many software apps are getting regulated in the same way as traditional medical devices. For these devices there are still a few months to be registered according to the old regulation (25 May 2021) and hence be able to sell the product to 25 May 2024.
LEGAL ISSUES: Commencement of Trade in the African Continental Free Trade Area: Key Issues, Opportunities and Challenges
The African Continental Free Trade Agreement, which was signed in 2018, has finally taken effect with the commencement of trade by Member States in the Trade Area on January 1, 2021. This Free Trade Area is currently the largest in the world and the World Bank asserts that the trade facilitation measures to be implemented thereto ‘‘will cut red tape and simplify customs procedures which will drive $292 billion of the $450 billion in potential income gains…while ushering in the kinds of deep reforms necessary to enhance long-term growth in African countries.” Thus, AfCFTA represents a unique opportunity for unprecedented international trade with attendant returns on investment. The presentation will therefore address the key issues, opportunities and challenges in the implementation of AfCFTA and its impact on international trade with African countries.
LEGAL ISSUES: Global trade disruptions: What businesses should know about tariffs, trade actions and supply chains
The last four years brought global trade and the importance of the supply chain to the forefront. While many may have been hoping that a change in administration would mean a roll back of many of the trade actions put in place by the last administration, that is unlikely to be the case. The focus of this presentation is to highlight three areas that businesses should be monitoring and preparing to address in the coming months—specifically, potential changes to the Trump China tariffs, the US focus on addressing forced labor in China, and the potential for new and expanding sanctions programs—all of which could have a major impact on supply chains.
LEGAL ISSUES: Privacy and Data Protection Risks for Cross-Border Data transfer
In a data-driven economy, how international data transfer has become a risk to global business. Privacy laws around the world establish criteria and standards so that the privacy of its citizens is protected and create challenges for business.
LEGAL ISSUES: Why having a Mediation culture is good for business?
Goals of the presentation: The Alternative Dispute Resolution Spectrum Mediation definition, principles, ethics Advantages x Disadvantages of Mediation Why you should try Mediation first? In the “new” world what are the values people appreciate? Why are those values consistent with Mediation? Saving time, money and talent How we treat people in difficult times is memorable
LEGAL ISSUES: Avoiding Unintentional Intellectual Property Infringement in Advertising
Unintentional infringement of another’s intellectual property is a serious risk because it is such a costly mistake. Infringement occurs most often in advertising, and the result of even unintentional infringement can put a company out of business or force it to rebrand. Learn how to conduct due diligence to ensure that your advertisements do not inadvertently infringe on the intellectual property of another person or company.
SUPPLY CHAIN & LOGISTICS: “I’ve found a foreign supplier, now what?”: Importing to the USA and Incoterms 101
Join Victoria Rahmanovic for a in-depth look at the importation process to the USA and the importance of Incoterms, compliance and liability during the shipping process. Don’t get caught lost in the process, join your friendly neighborhood forwarder for the inside scoop, so you don’t get caught holding the bill.
SUPPLY CHAIN & LOGISTICS: The New Standard: How Technology is Transforming North American Cross-border Freight
North American cross-border shipping represents over $30B in freight spend per year, however the cross-border shipping process remains analog and opaque. Startups like Convoy have brought tech and transparency to the U.S. market, but that innovation has historically stopped at the border. We breakdown why cross-border truckload freight is so challenging to bring online, and discuss the new technologies that are transforming the way freight moves across North America.
TECHNOLOGICAL ADVANCEMENTS: Modernizing International Trade through Digitization
The COVID-19 pandemic has a tremendous impact on the trade and development landscape. Strict border restrictions in different countries that are implemented to curb virus spread have caused major interruptions and consequences to trade flows and value chains. Despite this, the pandemic accelerated the digitalization of the economy at breakneck speed. Digitally enabled products and services are added to company portfolios and funding for digital initiatives has increased to meet the demands of the times. Technology has become not just a source of cost efficiencies but a critical component of the business. The health crisis has also put a spotlight on some of the vulnerabilities in the trade ecosystem. Will digitization of global trade be able to address the issues and challenges it is now facing in light of the current pandemic? Blockchain, a technology that has gained ground because of its decentralized approach and increased security and transparency attributes is seen as a potential game-changer for international trade - at the very least in the financial aspect. The core value proposition of blockchain and its ability to provide the technical infrastructure applies rather well to international trade processes that involve numerous actors in complex relationships across various regulatory frameworks. Blockchain is not a panacea but it offers numerous potential trade-related applications that could significantly transform international trade.
TECHNOLOGICAL ADVANCEMENTS: How Covid19 has pushed digitalization from being a 'nice-to-have' to a 'must-have'.
Even before the COVID-19, digitalization was already in a premium position to leverage and win businesses. However, now, digital reality has come from nice-to-have to must-to-have. Simultaneously, how are the crucial emerging technologies and in-demand soft skills that will blend and play significant roles? Join the session to unfold what you need to know and expect digitalization in the new era.
TECHNOLOGICAL ADVANCEMENTS: Blockchain technology and 4x4 Innovation Financing
Blockchain technology and 4x4 Innovation Financing Martin is again demonstrating that his IP firm is technologically ahead of the curve. Starting from a drastic negative example on Kickstarter.com for an electronic gadget, Martin is explaining how to use a new blockchain technology for setting up a proprietary crowdfunding environment for developing a new anti-Covid-19 pharmaceutical, with R&D costs of 15 mio US$. Blockchain tokens are used as pre-sales indicator that tells whether the targeted market is willing to put money of the table for the new product. The same blockchain tokens are later used for counterfeit drug product detection which became compulsory on a world-wide basis, since about one year ago. Further use of the token is to give token owners a priority access to the new pharmaceutical. This talk covers a lot of ground in a very short time. Slides of the talk will be made available before the talk.
TECHNOLOGICAL ADVANCEMENTS: Unbundling of Legal Services through LegalTech
According to studies conducted in the UK in 2015, more than half of the small businesses will try to resolve legal issues on their own despite not having any legal capacity (87%). Most businesses use legal services as a last resort due to costs. Only 13% believe legal services as being cost effective, with a wide discrepancy in the level of satisfaction. Over 80% of the lawyers believe that they are delivering above average service but only 40% of the clients agree. One way to resolve this is through the unbundling of legal services, legal provider and consumer to share the legal work between them. Unbundled legal advice is cheaper, and it allows the consumer to have more control over their legal matter. Consumers typically have very positive experiences with unbundling, and the trend will continue with the advent of legal tech with DIY services like DocPro.
SALES & MARKETING: The ABCs of Localization and importance of ranking in SERP.
Localization in search engines does two things for you: it makes you a larger fish in a smaller pond which allows you to rise up through the search engine rankings more quickly and it puts you in touch with people who are both interested in your product and physically able to obtain it. If you’re interested in expanding your business to a larger market, localization helps tremendously. Building local credibility prior to establishing a national or international presence is essential. If you want to cement yourself as an authority in your town or city, local SEO is the way to go. Utilizing techniques like NAP consistency (name, address, phone number), local citations and meta data, you can dominate the SERP.
SALES & MARKETING: Easy SEO Wins in 2021 for Small-Medium Sized Businesses
I will be discussing how SEO can revolutionise sales across all digital marketing platforms and why it's super important to work on this marketing vertical in 2021 I will also present the how SEO has evolved over the years and how critically its involved from idea, product development and the actual market front. I will also be sharing some sample case studies for small medium and enterprise accounts.
LESSONS FROM THE FIELD: The Role Of Digitized Logistics In The Making Of A World-Power-Africa
Africa is moving - moving from being the top destination of aids and relief packages to being a world power - and that’s more of a fact than a hopeful wish.The recent roll out of the Africa Continental Free Trade Agreement (AfCFTA) will be a major driver on which this world-power Africa will be delivered. Over the next decade, Africa will witness a significant rise in industrial activities, massive agricultural export and more, and at the heart of all these will be a major stepup of logistics activities across Africa, data driven, blockchain optimized, AI powered and digitized logistics. We’ll walk through the current logistics value chain in Africa, the AfCFTA, the expectations it brings on the continent’s logistics industry and how a strategic integration of tech would help the logistic industry rise gallantly to the occasion.
LESSONS FROM THE FIELD: Rethinking the Last Mile to face the next normal
Last Mile success will be tough, but getting it wrong could be catastrophic. The health crisis has accelerated the overall growth trend of B2B, B2C and C2C online shopping by an order of magnitude. Manufacturing and trading companies must stay flexible, ready to face at lightning-speed the disruption of business models, the increased demands and evolving consumer expectations caused by the pandemic in all world markets.
TECHNOLOGICAL ADVANCEMENTS: Easy and quick way to introduce industry 4.0 into manufacturing companies through large scale AR
TECHNOLOGICAL ADVANCEMENTS: Digitization of the global organic supply chain and how it will help to overcome the next pandemic
Presentation about various EU programs, how they are influencing trade strategies, what business opportunities will be available. How business nowadays certify their products, what does it cost (time and money), what certification means for customers today and what it will mean tomorrow. Trends in IoT and digitization, how it can improve certification. Green Scoring based on IoT. What it is, how it can help the business to cut down certification expenses, how it can help customers choose products and how the digitized certification will comply with the global sustainability goals.
ONLINE SELLING: Effective eCommerce strategies to reach a European audience
ONLINE SELLING: Entering the U.S. market to sell on Amazon FBA - what you need to know
More than 50% of Amazon’s third-party sellers are located outside the United States. This is a huge opportunity for overseas shippers as well as their third party logistics providers. What are the steps involved in shipping goods to Amazon? How should you get your goods to the U.S? Are special licenses required? What about customs and delivering to Amazon? Join Baker Logistics Consulting for an interactive session aimed at helping non-U.S. companies manage the logistics of selling on Amazon.
ONLINE SELLING: Online is Now the Most Important Channel for Businesses Today - The Growth of eCommerce Accelerated by COVID-19
2020 has seen a decade of eCommerce growth within just a few months and shows no signs of slowing down. CBP is reporting that 1.8 million eCommerce shipments are arriving in the US each day. Companies with a B2C Channel are Thriving during the COVID-19 Pandemic Learn How to Clear Low-Value Shipments for Air, Ocean & Truck Shipments Using CBP's Type 86
ONLINE SELLING: $100M Ad Creative Study: The 7 proven ad types that scale e-commerce revenue
In this presentation you’ll learn: -The findings from our study of 50,000 ads from the top 1% of Shopify stores and $100M in spend of our own ads -The 7 ad types that are getting the most performance -The ideal video length for the top 7 ad types -Findings on copywriting, such as grade reading level, key words and phrases, structure and more...
ONLINE SELLING: Bringing your product online in the USA: ecommerce strategies for those new to the US marketplace
he presentation would cover all the e-commerce strategies that work best in the US marketplace. The talk would primarily focus on marketing products online in the US. The following topics would be covered. The e-commerce landscape in the US Entering the American market Strategies to make it big Benefits and Challenges for manufacturers and export/importers Sorting out the logistics part Digital marketing and promotional strategies E-commerce checklist
ONLINE SELLING: Successful ecommerce strategies in light of Covid-19's changing marketplace
o In light a Covid-19 changing marketplace, companies must develop successful ecommerce strategies in order to stay relevant. Recently, McKinsey & Company published a 2021 report on china in which they highlighted “five accelerating trends”. These trends can be projected globally to understand how companies can develop successful ecommerce strategies in a new post-Covid-19 world.
SALES & MARKETING: The basics of online marketing for exporters
This topic will explore the evolving nature of marketing trends and how messaging penetrates different audiences. It will include the fundamentals every manufacturer and exporter should know as it pertains to the following: Your brand narrative Audience segmentation How your brand is perceived Reality versus perception and how this affect sales and potential partnerships Further the topic will also delve into why marketing is needed in today's online and digital focused world.
SALES & MARKETING: The Silver Linings [Marketing] Playbook: Take-aways from a Year of Marketing in a Pandemic
The idea of “normal” has likely changed forever in some regards. Even once COVID-19 begins to recede, basic safety measures will likely remain, along with remote work in some form. Firms that will find the greatest future success are those that are able to provide the best service to clients who will be relying more on the internet and technology. A post-pandemic world will see people choosing businesses to work with based on how they’ve adjusted their operations for client safety. This means you must project an image of trustworthiness and calmness to relax potential clients and ensure them that you are prepared not only to take on their case, but also to keep them safe when working with you. Your website will play a significant role in accomplishing this, both in terms of its design, SEO and content strategy.
SALES & MARKETING: Brand storytelling
I will focus on how the “hero’s journey” from literature can also apply to higher ed institution’s marketing and storytelling efforts, as well as larger industries, to inspire brand connection. Once we have a hero's journey, we then have a foundation for a powerful story. From here it's then important to build personas who can help you speak to people on a fundamental, psychological level that connects to them emotionally and can help you develop categories of audience. With a hero's journey in mind and your target audience sketched out, you can focus on leveraging creative, machine learning, and paid advertising tactics to create and scale personal journeys dedicated to not only creating brand affinity but also conversions and growth.
SALES & MARKETING: Marketing in Times of Uncertainty
We know it feels like the end of days right now. People are frankly freaked out about the coronavirus. If we don’t adjust our thinking around this, our economy, starting with small businesses, will be even more dramatically impacted than they already are. In this session, Laurel Mintz shares the ins and outs of marketing during tough times, including the importance pivoting and branding.
SALES & MARKETING: How to Create Continuous Customer Engagement
Customer engagement drives purchase decisions, loyalty, and revenue. Successful companies leverage engaging customer experiences as competitive differentiators for growth. So what is the secret to unlocking this success? Join Josh Francia, Chief Growth Officer of Blueshift as he shares: Why the first step to customer engagement starts with your data Where AI can be leveraged in customer engagement The real world, bottom line impact of engaging experiences
SALES & MARKETING: How To Use a Complete CRM to Scale Your Global Business
Your CRM is the most critical component to running your business, and if it isn't pulling in all your sales, marketing, and customer service data, you're missing vital information. This talk will cover strategies and tactics to help you set up your CRM so that it works to help you manage expansion and distributed teams. You'll learn about customer journey mapping, target market segmentation, personalization, and how to find the right tools to help you leverage automation software to work efficiently and scale out with minimum labor expense.