Day 2 – 13th April
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EXPORT 101: Opportunities, challenges, mistakes, and solutions, relevant to small businesses in international trade
Covid-19 pandemic had a disastrous consequence on international trade and global GDP. With the success of vaccines, there is a cautious optimism that there is light at the end of the tunnel from a health point of view. From an economic point of view, historical data from similar events in the past, point to a period of high economic growth in the short to medium term time frame. While in the long term time frame, globalization, climate change, and AI revolution, pose challenges and opportunities to businesses. In order to capture the economic benefits and navigate the challenges, businesses need to evaluate and plan to the new normal. The talk first discusses these topics from the point of view of small businesses in international trade. Next, an action plan in terms of common mistakes to avoid by small businesses in international trade, and the solutions to those are presented.
EXPORT 101: International routes to market
The topic on "International Routes to Market" would explain strategic alternatives for international market entry mode selection. It would also high light on critically evaluating the advantages and disadvantages of each foreign market entry modes. Further topic would outline major factors influencing the foreign market entry mode decision. Topic also discusses trade-related expansion modes and evaluates contractual expansion modes. The concluding part would elucidate investment modes of expansion and explicate strategy for selecting the expansion. Topic end with elaborating the decision making process for selecting the expansion modes.
EXPORT 101: The basics of online marketing for exporters
The topic will cover that what organic online marketing channels could exporters leverage. A small part of how to build online marketing strategy for exporters will be clubbed. Also I will be speaking on some Zero Dollar Online Marketing ideas/hacks for exporters. The topic will be concluded with the take care notes while doing online marketing for exporters.
EXPORT 101: Tailoring your product fit and marketing plan for international growth
EXPORT 101: Are you considering expanding your business overseas?
John will give a brief introduction to some of the key points to focus on when entering a new market, how to lay the foundations of success investing time and money wisely. Some of the points that John will address: It’s a new world. Which markets? Research and market testing. How to find the right trading partner? How can I protect my interests before shipping stock? Is my trading partner financially secure? Where do you start? Protecting your intellectual property. The presentation will benefit those dipping a toe in the water of overseas expansion with straightforward step by step advice.
EXPORT 101: Putting together your first international sale - step by step
In today’s global economy, companies of all sizes are establishing operations in foreign markets. This type of expansion can provide several advantages, including greater opportunities for market growth and diversification. If you’re looking to grow your company’s revenue, expanding beyond domestic sales into the global marketplace is a great way to go. The World is open for your business!
EXPORT 101: De-risking new market expansion
Launching sales and marketing activity in a new territory is fraught with danger, with a number of factors that can kill growth from the outset. In this session, we will discuss what some of those growth killers can be, with some examples of real-world expansion projects that were doomed from the outset. We'll then share a methodology with you for how to plan initiatives in order to ensure that you're able to deliver the impact you wish by focusing on what is actually going to deliver value to your business.
EXPORT 101: The basics of international trade compliance
This presentation focuses in general on global regulations that surround trading activities and the import and export of products, services and technology. It explains what it means complying with international export, trade, and financial laws. It would also include who is required to comply, who is getting caught out, and how does this affect stakeholders? Topic also highlights and explains elements of trade compliance. Towards the end it steers that how trade compliance helps attaining distinct advantage in competitive markets. Topic also explains what are the consequences of non-compliance.
EXPORT 101: Assessing Overseas Markets
Companies large and small often enter overseas markets without developing a market plan and following a set of market entry best practices. And because they don’t they are at best unsuccessful and at worst liable to destroy the entire company. What circumstances or events trigger a Company to look at an overseas market? How are overseas markets often selected? How SHOULD they be selected? What should you know about the overseas market before you choose to enter that market? How do you gather that data? Where do you gather the data? How do you evaluate the data? All of this should be done using a methodology that includes a market plan. And what about the procurement side? How do you assess your international procurement strategies & supply chain with respect to the particular overseas locations and facilities both for owned production as well as 3rd party sources. We will answer these questions and illustrate through examples, how to “do it right”!
EXPORT 101: What to Consider Before Putting Up Your Price Tag
I’ll discuss general pricing theories and describe the significance of understanding the market price/demand. I’ll share a few examples then discuss the significance of evaluating competition, longevity, profits, brand image, and culture and how they relate to pricing.
EXPORT 101: The basics of online marketing for exporters
The world is a big place, and the online world is even bigger. When you’re entering foreign markets, how should you promote your products and services online? What channels should you use, and how can you account for regional differences? This session will provide a framework for exporters to create an online marketing strategy that resonates with buyers in their target countries.
EXPORT 101: Overcoming Export Obstacles for SME's (Small and Medium Sized Business Entities)
Many SME’s would like to engage in exporting goods. However, obstacles in doing so keep SME’s unjustifiably out of the global markets. Contributing factors are: 1. Logistical complexities and related costs. 2. Border and Customs related issues. 3. Local Legalities. 4. Currency and exchange rate fluctuations. This need not be the rule. Working with trusted business partners in the export areas offers the solution, however 63% of small business mention finding the right business partners as one of the most difficult issues in being able to export.
EXPORT 101: Market entry into challenging markets
When entering new markets, the rules of the game vary by country (and even by province). If we try to apply the same strategies from our primary market to our growth markets, we should not expect strong results. At the same time, corporate reputation does not segment geographically, and a tree falling in one market is heard by everyone, everywhere, instantaneously. Using examples from Latin America, China, and India, we discuss how accurately mapping the holistic international issue space and using the right messages to build potent coalitions of international stakeholders, leads us to strategies that have maximum impact in our growth markets while minimizing blowback in both our growth and primary markets.
EXPORT 101: Understanding Cultural Nuances, Combining International Street Smarts with Business Theory
Every country is different. In fact, each state or province of every country can be quite different. The U.S. market is both Seattle and Miami, very different. The better the understanding of the culture, business practices and thinking of any location, where one intends to do business, the better for business. Zoom and similar technology are great tools. Though to establish trust, so important to be able to look people in the eye. No matter how well one may know rules and regulations, equally important, relationship trust is more crucial in certain parts of the world. Meeting someone face to face goes a long way in this process of trust. In international business, relating well to other people’s traditions and ways could be the difference of making a mutually good deal, or not. Making the effort to do so is felt by the other when it is genuine. So, make the effort!
EXPORT 101: Global supply chains overcoming COVID-19
The global supply chain has been shaken to its core over the last year. The world came to a screeching halt and manufacturing was shut down all at once. Then, six months later, the world opened up all at once. The amount of freight that needed to move was incredible causing unprecedented congestion that we will continue to do deal with for months to come. Tom Pelliccio, Pilot Freight Services’ executive vice president international, will discuss the impact of the shutdown, reopening and the massive amount of freight that now needs to move. He will share his expert recommendations about how companies can overcome the hurdles and delays we are currently experiencing on the ocean, at ports, rails and transloading, as well as its effect on the domestic freight environment. Join Tom Pelliccio to learn how the global supply chain will overcome the impact of COVID-19.
EXPORT 101: Modernizing International Trade through Digitization
As international trade continues at a record pace and supply chains globalize rapidly, we look to technology as a bridge from today’s status quo to our goals for the future. However, technology serves as an enhancement to a solid foundational supply chain process, not as the process itself. During this presentation, we will take a high-level look at some of the tools available in the marketplace, how they can enhance your supply chain efficiency, and where they still fall short.
BUSINESS MIGRATION: Business migration to Australia
This topic is regarding Business Owners wanting to start a business in or purchase an existing business may be eligible for the business visa. This visa is assessed on a points based system where you accumulate points over various categories such as qualifications, English levels, value of assets, annual turnover, ownership of business, etc You also need to be nominated by a State of Australia and each State has their own requirements that need to be satisfied in addition to the points test.
BUSINESS MIGRATION: The Canadian Start-up Visa Program, a path to permanent residency for innovative entrepreneurs
Our presentation consists in a bird’s eye view of the Canadian start-up visa program focusing on its regulatory conditions, procedure, key players and target applicants. We are going through the program’s overview with its historic development since 2013, its relevance and comparative advantages as well as its intended outcomes in the context of the economic migration ever changing landscape.
BUSINESS MIGRATION: Global Britain: Opportunities for businesses in the new post-Brexit United Kingdom
With the UK's referendum on leaving the European Union taking place back in 2016, the country has had time to consider what a post-Brexit Britain would look like as well as developing foundations for its new position in the world. Prime Minister Boris Johnson has declared this new identity as 'Global Britain', but what does this look like and what opportunities does this present to business? During this presentation, Daniel will be exploring why Global Britain presents world-class opportunities for international businesses in relation to research & development capabilities, talent, infrastructure access, ease of business and more. He will also explore regional opportunities outside of the usual destination of London, which may still give businesses access to London, Europe's startup capital, as well as unique sector specific excellence with the local ecosystems of the various regions of the UK.
BUSINESS MIGRATION: Brexit and EU nationals working in the UK
The Brexit transition period ended on 31 December 2020 and EU free movement no longer applies in the UK. Nicolette Bostock (Senior Solicitor at Laura Devine Immigration) will explore the practical implications of the end of free movement for EU nationals and their family members who wish to reside and work in the UK. In particular, Nicolette will discuss the EU Settlement Scheme, the grace period, family permits and frontier worker permits. Nicolette will also cover the new UK immigration system which launched in December 2020, including the permitted activities business visitors may carry out in the UK under this system.
BUSINESS MIGRATION: U.S. State and Local tax implications for foreign companies looking to expand into the U.S.
Multiple layers of state and local taxation make doing business in the United States challenging for international companies. Join Judy Vorndran, lead state and local tax partner with TaxOps, a global business tax advisory firm, as she explores: · How states are taxing entities selling to U.S. customers · The impact of Wayfair on inbound transactions · International tax treaties and the element of state supremacy · State filing methods and “water’s edge” for international companies
MARKET RESEARCH: International Market Research : Global Perspectives around Product, Marketing and Innovation
Every B2B company will witness shifting revenue sources based on new use cases, new technologies, new clients, new partnerships, and new markets. While immediate clients are important in any business, there is something even more important that most businesses fail to consider while making business decisions—their clients and their client’s clients and the changing revenue mix. Your ecosystem is getting increasingly entangled with your clients and client’s clients. The entanglement of ecosystems will throw into sharp relief a huge number of unknown adjacencies. In this scenario, future revenues can be ascertained by determining the underlying Revenue Shifts, Interconnections, and the Unknown Unknowns that subsequently emerge. Foreseeing these interconnections and adjacencies can lead to new revenue opportunities and help evade blind spots. However, gaining actionable insights into these adjacencies is not always possible or feasible in terms of time and money for an organization. To harness your organization’s absolute potential, it is necessary to optimize the use of every function’s potential, be it sales, marketing, product, or M&A decisions.
MARKET RESEARCH: The importance of market research when entering the Indian market
Indian market is a complex web of an extraordinarily diverse demographic. Our average population density is close to 400 persons/Square Km (as compared to 34 for US & 145 for China) while the GDP per capita is $2,100 (it's $65,000 and $11,000 for US & China, respectively). The complexity only begins here as the population is further divided in terms of languages and culture as we move from state to state. Navigating through such strange socioeconomic characteristics requires companies to be careful and agile in terms of market research. It's important for companies to be right with their STP to avoid major investment mishaps. My session would be focused on the kind of mix companies can deploy to be fool proof, as far as their goto market strategy is concerned.
SALES & MARKETING: Driving More Engagement and Sales As Retail Adapts to the 'Next Normal': What Are the Best Ways to Use Personalisation to Better Understand Your Customer?
SALES & MARKETING: Future-Proofing Digital Strategy
The topic will discuss how to empower a brand and it's customers with digital marketing strategies. It will focus on overcoming and dealing with the challenges faced due to frequent changes imposed by various social networking platforms affecting brands, big and small. Why one strategy fits all will never work and how to create an omni-channel strategy focused on ROI for your business and brand. Importance of tracking real-time metrics. What has changed during the year. Why is ROI more relevant than ever before today?
SALES & MARKETING: How to Build USP in Four Easy Steps ( Even if you are just starting the business)
We all are aware of the word USP or competitive advantage. It is the major differentiator/s exhibited to the customer why your company should be chosen from your competition. Your ability to leverage competitive advantages is key to attracting customers, fans, and success. The only question to be answered is why you? Why someone hires you?Why someone buys your product & service? And if you have not done your homework then you might come up with something like your product is cheaper, better, long-lasting etc but your competitor might have used them already in their pitch. If you don’t have USP then you are another sheep in the herd and you will be judged on your weight, size or colour etc & in business world majorly on features and price. That means you can’t ask premium, you can’t make more sale until you reduce the price or increase features.
TECHNOLOGICAL ADVANCEMENTS: Technological developments redefining international trade
Technology infrastructure and applications are evolving significantly year over year. How do different participants, such as large corporations, startups, financial institutions, government agencies, consulting and investment firms benefit from the continued development of technology and adapt to new landscape?
MARKET RESEARCH: Understanding the African marketplace - key metrics to consider in your market research
The African continent is a sleeping giant, full of untapped potential and resources. A majority of the economies in the continent have been growing exponentially over the years to a point where the largest economies of the world have been eyeing the continent as a reservoir of business opportunities aside from its limitations. However, unclear of the size of the consumer market and other indicators due to lack of information and insights have kept some foreign investors at bay. That is where we at Kasi Insight come in, we help businesses in the continent and externally understand the African people; audience, and in turn the African market so as to be able to capture the opportunities and be successful. Africa is the next growth market and with the right insights, businesses can equip themselves with the tools and strategies to move Africa forward.
MARKET RESEARCH: Empower decision-making by transforming data into actionable insights.
MARKET RESEARCH: Balancing technology and anthropology in your market research
Data is taking over. Algorithms are making all the decisions. Humans have been reduced to bits and bytes when marketers look for insights to generate messaging and strategy. Human behavior is being marginalized and the human right brain is being discounted. And that is a big mistake. Humans make emotional, illogical, spontaneous buying decisions that no algorithm could predict. Christie Brinkley was once Mrs. Billy Joel. Can an algorithm explain that? Steve Connelly will talk about the importance of balance in market research. Information vs. observation. What people say vs. what people do. For every data scientist on one side of the marketing see saw, there must be an anthropologist on the other side. Don’t over-rely on data. Use it certainly. But technology should be used to inform better questions, not to provide all the answers. The loss of and need for balance today is an incendiary topic, but one we will start to talk about and hopefully spark reaction in you.
MARKET RESEARCH: How to use keyword research to identify emerging trends and opportunities for your business
: When it comes to conducting keyword research, very few people undergo consistent research into the evolving needs of their target audience. Product-market fit is one of the first things to think about when you start a business or add a new product line. But what do you do when that new venture is the first to market? In this talk, you'll learn how to use keyword data from Google to identify new business opportunities and trends. Even if that new opportunity doesn't have a name yet.
MARKET RESEARCH: The Future of B2B Marketing & Sales: Data-Driven Approaches
The convergence of marketing, sales, and technology is rapidly converging, as is the number of marketing channels and ways to reach buyers. For B2B companies, many of these channels are ineffective because they cast a wide net, inefficiently utilize marketing budgets and generate either poor quality or a low volume of qualified leads. What if there is a better solution for building' top of the funnel' awareness and aligning sales and marketing? Learn how leading B2B companies use data-driven strategies such as Account-Based Marketing (ABM) and Social Selling to more efficiently build awareness, connect with prospects, and shorten sales cycles.
LESSONS FROM THE FIELD: How to regain economic sustainability for destinations and their hospitality and tourism businesses.
Especially post Corona, rapid recovery, more resilience, less dependency on markt dominating plattform and taking back control of visibility, reputation and distribution is key to restore economic sustainability for destinations and their hospitality and tourism businesses. From a social enterprise perspective, it will be shown how the democratization of digital technology and the inclusive availability thereof will assist destinations and their hospitality and tourism businesses to achieve this by a rapid digital transformation, aligned with the UNWTO RestartTourism and Digital Transformation Strategy.
LESSONS FROM THE FIELD: From Lawyer to CEO - Founding A SaaS Start Up
As a previous Legal Director, Tom realised that there was a gap in the legal tech market and founded Summize – a lightweight SaaS platform for contracts. Using his previous experience and knowledge, Summize has gone from strength to strength, despite the pandemic. In this talk, he will discuss what led him to create his own company, his experiences as CEO, and where he hopes the business will go.
TECHNOLOGICAL ADVANCEMENTS: Social Selling with A.I. - Using Artificial Intelligence to Go Global with Social in a Virtual World
With over 4 Billion people on social media, this channel can no longer be ignored. No matter if you are a small business owner to a global enterprise, social media is baked into our everyday lives. But if you’re not leveraging A.I. in your Social Selling strategy, your competition will leave you far behind. In this session, you will learn : What it means to be successfully social in a corporate world. Why Social Selling must be an essential component to your social strategy. The importance of giving your employees a voice to activate and sell through their networks. How A.I. is key to creating “smart” social messaging for employees. The importance of data to understand if what you are doing is working.
TECHNOLOGICAL ADVANCEMENTS: Technological advancements in international commercial claims and debt recovery
Pursuing commercial claims and recovering debt in international space can be pretty challenging. Starting with the need to understand legal systems in different countries, find the right lawyers, have financing to pay them, and invest time in the recovery process, which might take months. Wait, is this still a case when we can trade in seconds across the words, use the e-commerce platforms to sell and buy any goods and pay for anything in any currency and communicate using apps to talk with anyone worldwide? Application of technology to solve problems in legal space for issues like pursuing breach of contract with a client overseas with ease and predictability might have been slow or non-existent so far, but that is and will be changing. This presentation will be about the most exciting opportunities to apply technology in this space and what services we might be able to use soon.
TECHNOLOGICAL ADVANCEMENTS: The future of human communication is virtual
A year after the global pandemic hit, we find ourselves burnt out with 'Zoom fatigue' and missing human communication and collaboration in a more visceral way. Virtual, Augmented and Mixed Reality (XR) technologies are emerging as the solution to a problem we never knew we had. In this talk, you will understand the truly transformative power of XR technologies and how they are creating real ROI to organizations large and small. You will also learn how the 3D spatial web is truly the future of human communication and how you can start taking advantage of this today.
TECHNOLOGICAL ADVANCEMENTS: How is AI changing commerce?
There are over five billion unique products sold worldwide with over 30,000 new products introduced every month. From product design to manufacturing, to merchandising, to supply chain, to delivery, all the blocks in commerce are getting dismantled and rebuilt with the help of machine learning and deep learning. How are brands and retailers leveraging algorithms and data to win in this changing landscape? Where will it all leads to? Which problems need to be solved in order to realize autonomous commerce?