MARKETING, BRANDING AND INTERNATIONAL TRADE SUCCESS

Jean-Pierre Lacroix

President, Shikatani Lacroix

When it comes to the design industry, President Jean-Pierre Lacroix is always one step ahead. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends. Driven to produce measurable results through strategic insights, he is committed to helping brands own the consumers’ “at-purchase moment.”

 

JP’s past industry involvement as a board member with the Packaging Association of Canada, Design Industry Advisory Committee, Retail Council of Canada, the Canadian Marketing Association, Signs Canada, the Society for Environmental Graphic Design and the Association of Registered Graphic Designers of Ontario has enabled him to assist clients in identifying the leading packaging, retail and digital trends that affect their branding initiatives.

 

Since opening the Shikatani Lacroix Design doors more than 25 years ago, JP has grown this company into one of the most respected and sought-after multidisciplinary strategic design agencies in the world. Along the way, he has developed a reputation as a true innovator and first-rate problem-solver, with expertise in providing clients with unique, results-driven solutions for their product and service needs.

This panel discussion covers the difference between trade marketing and B2C marketing, why manufacturers need trade marketing, how to create a trade market strategy, marketing methods and examples, trade marketing tools, and key lessons from the experts.
 

Pablo Ferrero

President, Flat World Communication

Pablo Ferrero has worked in the design and communication fields for over 20 years. After graduating from university, he gained experience by working at all levels of marketing and advertising production. During this time, he got to work in several different countries, an experience that helped him develop an open-minded approach to solving problems and communicating with people from other cultures.

 

Ferrero currently owns his own Flat World Communications LLC, that specializes in marketing, web and multimedia platforms, e-learning systems, e-commerce solutions, branding, publishing, and other services that have become pertinent in today's tech-savvy business environment.

 

Ferrero continues to learn from other cultures. FWC has offices in Miami, Bogota, and Buenos Aires. FWC has partners in Madrid, Dublin, and Mexico City. The company's team has associates working in locations around the globe. Ferrero and FWC have created designs, communications, and branding materials for companies including Oracle, Ford Motor Company, McDonald's, PepsiCo, Microsoft, Edelman, and others.

 

Pablo Ferrero is also director of NAVIS Luxury Yacht Magazine, ASPIS Superyacht Security Magazine, and CEO of ASD Superyachts. He is a water sports enthusiast, advanced sailor, and experienced diver. His connections in the luxury and superluxury industry give him access to some of the world's top products and designers.

Edward DuCoin

Stuart Atkins

Owner & Founder, Atkins Marketing Solutions

Stuart Atkins is the Owner & Founder of Atkins Marketing Solutions, a digital marketing agency located in Orange California. Stuart is a paid search marketing specialist, speaker, author, and adjunct professor of digital marketing at the largest school of business in California, Cal State Fullerton’s Mihaylo College of Business & Economics. After working in corporate marketing for over 20 years with companies such as Toshiba America and Kingston Technology, Stuart founded Atkins Marketing Solutions in 2008, (https://www.atkinsmarketingsolutions.com) . Since founding his agency, he has worked with over 250 companies. He is the author of two books: Winning the Battle for Attention: Internet Marketing for Small Business and Small Business Marketing: A Guide for Survival, Growth, and Success.

Edward DuCoin

Raoul Davis

Founder & CEO, Ascendant Group

Raoul Davis helps businesses increase their top line revenue. Known as one of the world’s foremost experts on CEO branding Davis helps CEOs increase their visibility with their target audience and become recognized industry experts. He has regularly contributed for Forbes.com, writes a monthly branding column for American City Business Journal’s 3.7 million C-suite readers, and provides commentary on small business issues for the likes of Fox Business, Huffington Post, The Chicago Tribune, and Inc.

 

At Ascendant, Davis has built a private executive client list that has included the likes of fortune 50 executives, CEOs at middle market companies, retired and current athletes building a business brand, and NY Times Best-Selling Authors. Under his leadership, the company has helped clients generate significant business deals, speak at Ivy League institutions, win recognition from elected officials, receive invitations for White House sponsored events and secure national media.

Please join us in thanking these amazing organizations which have helped us host this years Think Global Conference!

Interested in becoming a sponsor? Get in touch!

Affiliated Monitors - ponsors of the International Trade Council's 2019 Think Global Conference
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CSDP - Sponsors of the International Trade Council's 2019 Think Global Conference
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IBS Global Consulting - Sponsors of the International Trade Council's 2019 Think Global Conference
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Master Staff - Sponsors of the International Trade Council's 2019 Think Global Conference
Modern World Logistics - Sponsors of the International Trade Council's 2019 Think Global Conference
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Ascendant Group - Sponsors of the International Trade Council's 2019 Think Global Conference
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Daiz Reus & Targ LLP - Sponsors of the International Trade Council's 2019 Think Global Conference
Ginseng Board of Wisconsin - Sponsors of the International Trade Council's 2019 Think Global Conference
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Munoz Law Firm - Sponsors of the International Trade Council's 2019 Think Global Conference
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Atkins Marketing Solutions - Sponsors of the International Trade Council's 2019 Think Global Conference
Carter Logistics LLC - Sponsors of the International Trade Council's 2019 Think Global Conference
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International Logistic Express - Sponsors of the International Trade Council's 2019 Think Global Conference
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CPA Partnership - Sponsors of the International Trade Council's 2019 Think Global Conference
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Husch Blackwell - Sponsors of the International Trade Council's 2019 Think Global Conference
International Trade Council Sponsors of the International Trade Council's 2019 Think Global Conference
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MWE - Sponsors of the International Trade Council's 2019 Think Global Conference
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