LESSONS FROM THE FIELD: WISCONSIN GINSENG: WITHOUT TRADE, THERE IS NO MARKET

Bob Kaldunski

President, Ginseng Board of Wisconsin

As a ginseng grower for 36 years, and a Ginseng Board of Wisconsin board member since 2014, and having previously served as a Wisconsin Ginseng Grower Association (WGGA) board member for 13 years, and past President of WGGA for 4 years, Bob has shown long-term commitment to the advancement of the ginseng industry.

 

Bob is also employed by Marathon Feed & Grain as a Dairy Consultant since 1998, working as Lead Consultant and Sales Manager for the past 11 years. Using his leadership skills, Bob has been involved with numerous Agri-Business events. Some of these events include the 2006 Chair of Marathon County June Dairy Breakfast, a Committee Chair for 2011 Farm Technology Days, and a Steering Committee member of Partnership for Progressive Agriculture (PPA).

 

Previous community involvement includes Zoning Administrator for his township for 15 years, member of long-range planning committee for Marathon School District, and coach for both of his sons’ basketball and baseball teams.

 

A graduate of Marathon High School, Bob furthered his education through numerous short courses and seminars to advance his Dairy Nutrition career and Sales Manager position.

 

In his free time, Bob enjoys spending time with his wife of 33 years, Carol, his family, sports, hunting and fishing.

Wisconsin produces 95% of the cultivated ginseng in the United States. Trade is essential for this unique specialty crop that is prized by the Asian culture. We will share our experiences with growing, selling and promoting Wisconsin ginseng on the international stage. This presentation will cover:
  • History of American Ginseng (Panax quinquefolius)
  • Growing Cultivated Ginseng
  • Selling Wisconsin Ginseng in an Asian Marketplace
  • Trade with China – Overcoming Barriers and Trade Piracy
  • Promotion of Wisconsin Ginseng – Why It’s Considered the Gold Standard
 

Jackie Fett

Executive/Marketing Director, Ginseng Board of Wisconsin

With more than 16 years of experience in the natural products industry, Jackie is passionate about educating people on the value of whole foods. She has a contagious enthusiasm for bringing people together to achieve success.

 

Jackie is the Executive/Marketing Director for the Ginseng Board of Wisconsin. The Ginseng Board of Wisconsin (GBW) is dedicated to research, education, and promotion of Wisconsin ginseng. Jackie is responsible for implementation, coordination and management of all GBW activities.

 

Previously, Jackie worked for Standard Process, a whole food supplement manufacturer, holding a variety of roles in marketing, professional development, and management. During her 16-year career with Standard Process, Jackie had the opportunity to live, breathe, and market the value of whole foods. Jackie was instrumental in the launch of more than 50 new products, oversaw the day-to-day operations of three product lines, built marketing and educational campaigns that drove success, and inspired her team and co-workers to become more valuable contributors to the organization.

 

Jackie graduated Cum Laude from the University of Wisconsin-Whitewater with a Bachelor of Business Administration in Marketing. In her free time, Jackie enjoys spending time with her family, cooking, working in her garden and flower beds, and reading.

Please join us in thanking these amazing organizations which have helped us host this years Think Global Conference!

Interested in becoming a sponsor? Get in touch!

Affiliated Monitors - ponsors of the International Trade Council's 2019 Think Global Conference
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Ginseng Board of Wisconsin - Sponsors of the International Trade Council's 2019 Think Global Conference
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International Trade Council Sponsors of the International Trade Council's 2019 Think Global Conference
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