LESSONS FROM THE FIELD: DRAWING LESSONS FROM ORION FANS EXPORT SUCCESS
With 35 years of experience in sales and marketing management, David served over 30 years with SW Marketing Electronics Manufacturing Representatives, five years as Regional Manager with Raltron Electronics, and for the past 17 years as VP of Sales and Marketing and International Sales Manager with Knight Electronics - Orion Fans and Io Audio Technologies divisions.
David holds a bachelor’s degree in Industrial Engineering from Texas A&M University. Currently, he is a member of the board with the NTDEC (North Texas District Export Council) appointed by the U.S. Secretary of Commerce. David is also involved with the Global Chamber of Commerce, the U.S. Commercial Service Group of the USDOC, and the ITC (International Trade Council). Recently through his efforts, ORION Fans/Knight Electronics won the Exporter of the Year from the Global Chamber of Commerce for 2018.
- How to build an international brand
- Competing with low-cost brands
- Overcoming hurdles when dealing with international customers
- Marketing and doing business abroad
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