Zenophon Abraham, Jr.
Founder and CEO, Zennie62Media - USA
Zennie Abraham is Zennie62Media, Inc. CEO and Zenophon Abraham Zennie62 YouTube Channel vlogger, and creator of Oakland News Now and Zennie62Media's 100-blog network. He's covered the NFL, San Diego Comic Con, The Night of 100 Stars Oscars Party, The NFL Draft, and CES Las Vegas annually more than 10 years. He created Oakland's first true blog, Oakland Focus, and Oakland's first YouTube Partner Channel. Zennie also holds the distinction of forming Oakland's only bid to host the NFL's Super Bowl Game, in 2000 for the 2005 game that Jacksonville won the right to host. He's also the founder of Sports Business Simulations and the creator of The Oakland Baseball Simworld and XFL Simworld.
All Sessions by Zenophon Abraham, Jr.
SALES & MARKETING: The importance of social media to your global businessOnline
Many would be excused if they believed that, with TikTok, Twich, and other platforms with young users, social media was of little value to bricks and mortar businesses, or firms involved in International Trade - and that traditional media was still king. But the truth is the opposite. According to a recent Pew Research study, YouTube has grown to a point where 13 percent of the people surveyed only get their news from the video platform, and just 23 percent focus only on traditional media, with 59 percent having YouTube as part of a mix of media types they get news from. My talk will focus on how businesses should think about and use social media, and the importance of a multi-platform approach, as well as reputation management. By the end, viewers will agree that hiring someone to do social media just because they're young is wrongheaded, and that doing it the wrong way or not at all can be bad for your business.