Yannick Lefang

Yannick Lefang

Founder and CEO of Kasi Insight - CANADA

One of the biggest issues in African business and economics is the lack of reliable, up-to-date data on African consumers. It has been the bane of international investors and major corporates looking to open shop on the continent. Yannick Lefang, has spent the last few years trying to build the most comprehensive products to tackle a challenge that is often under-appreciated by many Africa observers. Since co-founding Kasi Insight, he and his team have developed a range of consumer data products including the Kasi Consumer Confidence Index which are on course to become recognized industry standards for African data with a presence on both the Bloomberg and Reuters financial terminals used by thousands of financial traders across the world.

All Sessions by Yannick Lefang

Day 2 - Stream 2 April 13, 2021
8:30 am - 9:00 am

MARKET RESEARCH: Understanding the African marketplace - key metrics to consider in your market research


The African continent is a sleeping giant, full of untapped potential and resources. A majority of the economies in the continent have been growing exponentially over the years to a point where the largest economies of the world have been eyeing the continent as a reservoir of business opportunities aside from its limitations. However, unclear of the size of the consumer market and other indicators due to lack of information and insights have kept some foreign investors at bay. That is where we at Kasi Insight come in, we help businesses in the continent and externally understand the African people; audience, and in turn the African market so as to be able to capture the opportunities and be successful. Africa is the next growth market and with the right insights, businesses can equip themselves with the tools and strategies to move Africa forward.