Yannick Lefang

Yannick Lefang

Founder and CEO of Kasi Insight - CANADA

One of the biggest issues in African business and economics is the lack of reliable, up-to-date data on African consumers. It has been the bane of international investors and major corporates looking to open shop on the continent. Yannick Lefang, has spent the last few years trying to build the most comprehensive products to tackle a challenge that is often under-appreciated by many Africa observers. Since co-founding Kasi Insight, he and his team have developed a range of consumer data products including the Kasi Consumer Confidence Index which are on course to become recognized industry standards for African data with a presence on both the Bloomberg and Reuters financial terminals used by thousands of financial traders across the world.

All Sessions by Yannick Lefang

Day 2 - Stream 2 13 Apr 2021
08:30 am-09:00 am

MARKET RESEARCH: Understanding the African marketplace - key metrics to consider in your market research