Wendy Chen

Wendy Chen

Head of Digital Products at ChoZan - CHINA

Wendy is the Head of Digital Products at ChoZan. She’s one of the leading experts on KOL campaigns and China’s fan economy. As a marketing manager at Alarice, Wendy leads account management projects on niche social media platforms and helps brands to launch creative campaigns on Bilibili, RED, Douyin and other Chinese social media platforms. As a digital marketing trainer at ChoZan, Wendy has trained multinational clients from the FMCG, fashion and lifestyle sector. Through our exclusive China Marketing Circle, Wendy digs into the latest trends, insights and case studies related to modern Chinese consumers and shares them weekly with hundreds of brands and China watchers. Wendy also has special experience leading consultations for tech companies on the latest Chinese consumer trends and up-and-coming platforms. Wendy is fluent in English and Mandarin Chinese.

All Sessions by Wendy Chen

Day 4 – Stream 1 April 15, 2021
4:00 am - 4:30 am

SALES & MARKETING: How to build your brand in China


Brand positioning is the navigation to expand the market, and it is also a solution to lay the foundation for brand communication. If the brand cannot be effectively positioned to convey the personality and image recognized by consumers, it cannot stand out from the massive market in China. Therefore, we will show you the reason why we must first figure out brand positioning briefly and then we will also introduce China's best practices to show how to take a step by step brand positioning strategy in China.