Wendy Chen

Wendy Chen

Head of Digital Products at ChoZan - CHINA

Wendy is the Head of Digital Products at ChoZan. She’s one of the leading experts on KOL campaigns and China’s fan economy. As a marketing manager at Alarice, Wendy leads account management projects on niche social media platforms and helps brands to launch creative campaigns on Bilibili, RED, Douyin and other Chinese social media platforms. As a digital marketing trainer at ChoZan, Wendy has trained multinational clients from the FMCG, fashion and lifestyle sector. Through our exclusive China Marketing Circle, Wendy digs into the latest trends, insights and case studies related to modern Chinese consumers and shares them weekly with hundreds of brands and China watchers. Wendy also has special experience leading consultations for tech companies on the latest Chinese consumer trends and up-and-coming platforms. Wendy is fluent in English and Mandarin Chinese.

All Sessions by Wendy Chen

Day 4 – Stream 1 15 Apr 2021
04:00 am-04:30 am

SALES & MARKETING: How to build your brand in China