Thomas Mueller

Thomas Mueller

Founder and CEO of rainmaker travel - SOUTH AFRICA

Thomas has nearly 40 years of experience in software development, systems integration, as a consultant, in sales & marketing and business development. He combines passion and innovation with 20 years of experience in the hospitality and tourism industry. Collected in corporations like IBM, Mannesmann Mobilfunk (Vodafone), E-Plus Mobilfunk, TUI/Robinson, Thomas Cook/Aldiana. Living and working in eight different countries in Europe, Asia, North America, and now 12 years in Southern Africa stand for a view far beyond one's own nose. Since 2016, he has focused on the digital transformation of destinations and their hotel, experience, and hospitality providers. The goal: the sustainable economic and crisis-proof optimization of value chains for the benefit of destinations and their providers. The strategy focuses on giving tourism companies back their independence from market-dominating platforms and thus regaining control over their own visibility, digital presence, reputation, marketing and distribution.

All Sessions by Thomas Mueller

Day 2 - Stream 2 April 13, 2021
1:00 pm - 1:30 pm

LESSONS FROM THE FIELD: How to regain economic sustainability for destinations and their hospitality and tourism businesses.


Especially post Corona, rapid recovery, more resilience, less dependency on markt dominating plattform and taking back control of visibility, reputation and distribution is key to restore economic sustainability for destinations and their hospitality and tourism businesses. From a social enterprise perspective, it will be shown how the democratization of digital technology and the inclusive availability thereof will assist destinations and their hospitality and tourism businesses to achieve this by a rapid digital transformation, aligned with the UNWTO RestartTourism and Digital Transformation Strategy.