Shira Witelson

Shira Witelson

Founder of RSLT.IO - USA

Shira Witelson founded RSLT.IO to help marketers and media buyers make the most out of their advertising budgets. Leveraging AI and machine learning, the platform provides performance metrics for TV and digital advertising. RSLT also monitors ad fatigue and recommends where to invest next in order to increase online engagement. 𝐑𝐒𝐋𝐓 was built from the ground-up with privacy in mind. The platform 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐭𝐫𝐚𝐜𝐤 𝐚𝐧𝐲 𝐮𝐬𝐞𝐫𝐬 but creates a unique ID based on statistical algorithms. These IDs are leveraged without relying on any Personally Identifiable Information (PII). Shira worked in the analytics space with top brands and agencies in New York City. She has an M.A. in statistics from Columbia University, a B.Sc. in Industrial Engineering and Management from the Technion, and a B.A. in Statistics from the Hebrew University. She has spoken at numerous conferences on big data and analytics. Shira currently resides in New York City with her husband and three kids.

All Sessions by Shira Witelson

Day 4 – Stream 1 April 15, 2021
4:00 pm - 4:30 pm

SALES & MARKETING: TV and digital attribution, what is it? and how recent news from Apple and Google are impacting it.

Online

The TV and digital advertising industries are going through a massive shift right now. New privacy rules and regulations in conjunction with the latest Apple and Google data sharing policies, have shuffled the cards on tracking consumers online and are dramatically impacting advertising performance measurements. In this talk we will cover: What is TV & digital attribution? What type of tracking are consumers subjected to while watching TV, online browsing or on mobile devices? The new tracking changes implemented by big tech and the impact this has on data collection quality for attribution