Shira Witelson

Shira Witelson

Founder of RSLT.IO - USA

Shira Witelson founded RSLT.IO to help marketers and media buyers make the most out of their advertising budgets. Leveraging AI and machine learning, the platform provides performance metrics for TV and digital advertising. RSLT also monitors ad fatigue and recommends where to invest next in order to increase online engagement. 𝐑𝐒𝐋𝐓 was built from the ground-up with privacy in mind. The platform 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐭𝐫𝐚𝐜𝐤 𝐚𝐧𝐲 𝐮𝐬𝐞𝐫𝐬 but creates a unique ID based on statistical algorithms. These IDs are leveraged without relying on any Personally Identifiable Information (PII). Shira worked in the analytics space with top brands and agencies in New York City. She has an M.A. in statistics from Columbia University, a B.Sc. in Industrial Engineering and Management from the Technion, and a B.A. in Statistics from the Hebrew University. She has spoken at numerous conferences on big data and analytics. Shira currently resides in New York City with her husband and three kids.

All Sessions by Shira Witelson

Day 4 – Stream 1 15 Apr 2021
04:00 pm-04:30 pm

SALES & MARKETING: TV and digital attribution, what is it? and how recent news from Apple and Google are impacting it.