Roop is an experienced entrepreneur with nearly 20 years in Customer Engagement, New Product Development, Product Management, Digital Media and New Venture Creation. His involvement with startups has had a big role to play in achieving this diversity. He has designed and built products for the marketing, advertising, classifieds, education and recruitment sectors. Roop has worked in Australia, US, Denmark, India, Indonesia and Singapore across his ventures. A serial entrepreneur, he possesses a strong understanding of corporate structure and intellectual property as well as capital raising, having raised more than US$2.5 MM in funding across ventures.