Roop Kumar Bhadury

Roop Kumar Bhadury

CEO of Engag3d - USA

Roop is an experienced entrepreneur with nearly 20 years in Customer Engagement, New Product Development, Product Management, Digital Media and New Venture Creation. His involvement with startups has had a big role to play in achieving this diversity. He has designed and built products for the marketing, advertising, classifieds, education and recruitment sectors. Roop has worked in Australia, US, Denmark, India, Indonesia and Singapore across his ventures. A serial entrepreneur, he possesses a strong understanding of corporate structure and intellectual property as well as capital raising, having raised more than US$2.5 MM in funding across ventures.

All Sessions by Roop Kumar Bhadury

Day 4 - Stream 2 April 15, 2021
2:00 pm - 2:30 pm

SALES & MARKETING: Autonomous Marketing Systems - Opportunities and Limitations


This topic covers the challenges faced by Small-Mid sized businesses in their marketing and the overwhelming landscape of digital tools. Automation tools abound, but require considerable expertise for setup and expert management. The topic introduces the idea of Autonomous Systems for Marketing, systems that self-configure and self-manage, freeing up precious time and resources for time constrained businesses. The immense opportunities of autonomous systems is explored while also identifying current limitations and challenges. The talk ends with a peek into the next 3-5 years of Sales and Marketing systems and what organisations can look forward to, to help enable great Marketing and Sales.