Robb Fahrion

Robb Fahrion

Partner at The Flying V Group - USA

obb Fahrion founded Flying V Group along with his brother, Tyler, in 2016. Robb’s vision for the company is to grow Flying V Group into one of the largest and most successful agencies in Southern California and across the United States. Currently, Flying V Group has serviced over 150 companies with digital marketing and advertising needs ranging from SMB’s to F500’s. Prior to starting Flying V Group, Robb worked in numerous marketing positions with companies like Security First Corp., KeenVision Financial, and the Cystic Fibrosis Foundation. At Security First Corp., Robb was the Director of Marketing and managed marketing strategies and relationships with clients like IBM, Unisys, Northrup Grumman, Microsoft, and Sengex. Robb is native to Southern California and attended Chapman University where he received his Bachelors of Science in Business Administration with an emphasis in Marketing and a Minor in Communications. Robb graduated with Summa Cum Laude honors. Robb also serves as the Chief Marketing Officer for the California Waste and Recycling Association, which is a profession group of waste haulers, recyclers, facility owners, and operators engaged in helping our communities become more sustainable. In his spare time he enjoys watching all types of sports, spending time outdoors, and being an active member of Seed Consulting Group, which provides pro-bono consulting services for non-profits nationwide. Robb volunteers as the Chief Marketing Officer of the organization.

All Sessions by Robb Fahrion

Day 4 – Stream 1 April 15, 2021
3:30 pm - 4:00 pm

SALES & MARKETING: The short term and long term effects of content marketing as a new business generator


Robb Fahrion will address the short and long term effects of content marketing as a new business generator. With a content focused marketing approach, manufacturers and service providers are able to build authority for their brand by providing answers and insights to their customers' questions. In the short term, content is used to pique interest of new potential customers by placing the information in front of them strategically through paid ad placement. Long term, the build up of content and expert information drives huge potential inbound traffic growth and positions a company's domain as an authoritative voice and source of information in their particular space.