Matthew Sherrod Gibson

Matt Gibson is the CEO of UpThink (, a digital agency specializing in growth hacking, marketing automation, and influencer marketing. He's also the former President of the Professional Travel Bloggers Association and an award-winning adventure travel writer and photographer at Matt regularly gives seminars and moderates panels about blogging, social media, and inbound marketing for organizations such as ITB Berlin, ITB Asia, Arabian Travel Mart, HSMAI, and others. UpThink has been featured by publications like Business Insider and Yahoo and Matt's writings on blogging and social media marketing have been published by the Adventure Travel Trade Association, Arabian Travel Market, and the Singapore Straits Times.

All Sessions by Matthew Sherrod Gibson

Day 4 – Stream 1 April 15, 2021
3:30 am - 4:00 am

SALES & MARKETING: How To Overhaul Your Digital Brand For a Post-Covid Business Environment


Covid has accelerated trends in digital business practices such as remote working, digital events, e-commerce, and reliance on digital channels for generating new leads and sales. Although these practices may drop off slightly post-covid, they will not disappear. They will continue to change the business landscape in the long term. Brands must adapt to stay competitive in this new digital business environment. This presentation will focus on affordable and easy-to-implement changes that B2B and traditionally face-to-face businesses can make to optimize their digital presence for effective communication, lead generation, and sales.