President & Co-founder at TopFireMedia - USA
Matthew Jonas is President of TopFire Media, a fully-integrated public relations and digital marketing agency specializing in franchise development and lead generation. He has built a more than 20 year career dedicated to delivering an integrated and strategically-based approach for emerging, established and mature brands.
All Sessions by Matthew Jonas
SALES & MARKETING: Best Practices for Marketing Your Business through SEO, PR & Digital MarketingOnline
Successful franchise marketing requires a holistic approach. Your franchisees are part of your professional family. You should be as selective about who you accept into that family as they should be about choosing a franchise that is a good fit for them. When it comes to franchise marketing, you want to attract the right business-minded individuals who are aligned with your business values, who will help you successfully grow your brand. The value that drives a brand’s strategy is its story. This presentation will explore best practices for marketing your brand/business through today’s latest SEO, PR and digital platforms.