Maria Secades Lopez

Maria Secades Lopez

New Business and Account Executive at Grupo WDi - SPAIN

María Secades is part of the New Business department at Grupo WDi, a trade marketing agency based in Madrid. As part of this organization, she provides enterprises with the best shopping experience. She is in charge of connecting with different brands and making sure that their products will stand out at the point of sale. María is a Protocol and Events Management graduate with a master’s degree in Marketing and Communications.

All Sessions by Maria Secades Lopez

Day 4 – Stream 1 April 15, 2021
8:30 am - 9:00 am

SALES & MARKETING: Trade marketing as a value creator


Trade marketing is a branch of marketing that focuses on increasing demand with supply chain partners such as wholesalers, retailers, or at the distributor level, rather than just at the customer level. We will remark on the importance of trade marketing for brands, learning about the different strategies that will help them sell more. We will see how important it is for emerging companies to stand out at the point of sale.