Maria Alejandra Henriquez Suarez

Maria Alejandra Henriquez Suarez

Head of Inbound Investments at Probarranquilla - COLOMBIA

Maria Alejandra Henriquez is Head of Inbound Investments and Business Development at ProBarranquilla, the investment promotion agency of the city of Barranquilla and the state of Atlantico in Colombia. Maria Alejandra holds a bachelor’s degree in International Relations with emphasis in international economics from Universidad del Norte, and a Master's degree in Commerce and Marketing from Macquarie University in Sydney, Australia. She has 9 years of experience, 5 of them dedicated to the promotion and attraction of inbound investments at ProBarranquilla. She has worked in the areas of marketing and communications at the Clinical Excellence Commission of the state of New South Wales in Australia; economic research at Fundesarrollo; and in external affairs at the national learning center SENA in Barranquilla.

All Sessions by Maria Alejandra Henriquez Suarez

Day 1 - FDI April 12, 2021
1:30 pm - 2:00 pm

COLOMBIA: Barranquilla and the state of Atlantico: A strategic platform for your investment

Online

The port-city of Barranquilla is an export-platform located in the north coast of Colombia that connects in less than 4 days with the east coast of the United States and has market access to 1.5 billion consumers in more than 60 countries that hold commercial agreements with Colombia. Barranquilla is the educational hub of the Colombian Caribbean region, providing a large pool of skilled labor to support its economic growth and the arrival of new investments. In terms of business infrastructure, Atlantico has a wide range of options to develop industrial, commercial and service activities. However, many companies serving foreign markets prefer to settle in a free trade zone, which we have 4, in order to take advantage of its customs, logistics and operational benefits, which are translated into savings of around 20% relative to operating outside this special tax regime. Finally, we have a local government that understands the needs of the private sector, and works hand-in-hand with them in order to drive investments and economic development.