Louis Bena, Benatshipama

Louis Bena, Benatshipama

Founder and Director of Impetus Africa Group - CANADA

Louis Bena, Benatshipama is a successful “Canadian-Congolese” Corporate Sales Executive, Businessman and Entrepreneur with over 20 years of experience from various industries and sectors in North America. Mr. Benatshipama is the Founder and Director of IMPETUS AFRICA GROUP – A strategic business development agency helping global companies and entrepreneurs develop high-profile, large-scale projects in Africa via collaborations with developers, governments, investors, and high-level financiers. To date, IMPETUS AFRICA has received over $1Billion USD in request for proposals for services from companies and entrepreneurs in Africa, Canada, Germany, United State of America, and United Kingdom. Prior to founding the agency, Mr. Benatshipama was the Canadian-based Director of Business Development for a Congolese-owned, US-Based Green Coffee Beans Importer and Distributor. As a member of the North America’s executive team, Mr. Benatshipama was instrumental to introducing fresh Coffee Beans from the Bukavu region of the Democratic Republic of Congo, in central Africa to Canadian coffee roasters. Mr. Benatshipama started his professional career as an intern at Scotiabank Group, one of the “BIG FIVE” chartered Canadian financial institutions and eventually moved on and excelled in commercial sales and business development at some of the world’s largest and most reputable corporations. Mr. Benatshipama is a graduate of the School of Business at MacEwan University and he is currently completing executive development programs at Haskayne School of Business at the University of Calgary.

All Sessions by Louis Bena, Benatshipama

Day 4 - Stream 2 April 15, 2021
12:00 pm - 12:30 pm

MARKET RESEARCH: The Growth Market - Understanding the benefits of AfCFTA and doing business in Africa


Africa is one of the world’s fastest-growing consumer market and will be worth $5.6 trillion within the next 10 years according to www.McKinsey.com. Today, many companies want to expand their operations across the continent, but the old belief persists - Africa is divided, risky and problematic. Under the new agreement - African Continental Free Trade Area (AfCFTA), analogous processes and procedures are being implemented to facilitate trade and streamline doing business across the continent. In this presentation, manufacturing companies, export-import and related service providers will learn key benefits of AfCFTA and strategies on how to effectively enter and win in Africa.