Lou Hughes

Lou Hughes

CEO of Moving Minds - USA

Lou Hughes is CEO of Moving Minds, an award-winning global marketing technology agency offering ‘Growth as a Managed Service.’ From venture-backed start-ups to the Fortune 500, he serves as a fractional chief marketing officer (CMO) for emerging companies. Since founding Moving Minds, Lou has led mission-critical growth initiatives, strategic marketing, and digital initiatives for a diverse group of global clients, including Siemens, MasterCard, Citibank, Axogen, Schweiger Dermatology, Thomson Reuters, Caremark, Costar Group, Norwest Venture Partners, Fannie Mae, Tessco, and The United Nations. Lou is recognized for his ability to drive strategic transformation, demand, revenue, and innovation across large, complex global organizations in the areas of strategic marketing, branding & repositioning, digitalization, e-commerce, and marketing systems.

All Sessions by Lou Hughes

Day 2 - Stream 2 April 13, 2021
10:30 am - 11:00 am

MARKET RESEARCH: The Future of B2B Marketing & Sales: Data-Driven Approaches


The convergence of marketing, sales, and technology is rapidly converging, as is the number of marketing channels and ways to reach buyers. For B2B companies, many of these channels are ineffective because they cast a wide net, inefficiently utilize marketing budgets and generate either poor quality or a low volume of qualified leads. What if there is a better solution for building' top of the funnel' awareness and aligning sales and marketing? Learn how leading B2B companies use data-driven strategies such as Account-Based Marketing (ABM) and Social Selling to more efficiently build awareness, connect with prospects, and shorten sales cycles.