Lawrence P. Howorth

Lawrence P. Howorth

Director, Mayor’s Office of International Business and VP International Business Development, President & Founder HOWORTH International - USA

LAWRENCE P. HOWORTH, is the President and Founder of HOWORTH International, LLC, an advisory services firm based in Dallas TX, USA with 40 years of multinational business experience in multiple industries. A private investor and business mentor, he has held executive-level positions in multinational organizations and has co-founded two multinational companies. Lawrence also serves as Director, Mayor’s Office of International Business, VP, International Business Development, Richardson Chamber of Commerce, City of Richardson and is an Adjunct Professor, International School of Business, Dallas College Dallas, TX. A Canadian and USA Citizen, Lawrence is a Graduate of the University of Saskatchewan (Canada), College of Commerce, a Canadian CA/CPA, has been appointed by the US Secretary of Commerce to the District Export Council of North Texas (past Chair) and a frequent panelist and speaker on multinational business development, business structuring/transactions, exporting and market entry, international entrepreneurship and various other subjects.

All Sessions by Lawrence P. Howorth

Day 2 - Stream 1 April 13, 2021
9:00 am - 9:30 am

EXPORT 101: Assessing Overseas Markets


Companies large and small often enter overseas markets without developing a market plan and following a set of market entry best practices. And because they don’t they are at best unsuccessful and at worst liable to destroy the entire company. What circumstances or events trigger a Company to look at an overseas market? How are overseas markets often selected? How SHOULD they be selected? What should you know about the overseas market before you choose to enter that market? How do you gather that data? Where do you gather the data? How do you evaluate the data? All of this should be done using a methodology that includes a market plan. And what about the procurement side? How do you assess your international procurement strategies & supply chain with respect to the particular overseas locations and facilities both for owned production as well as 3rd party sources. We will answer these questions and illustrate through examples, how to “do it right”!