Lars Helgeson

Lars Helgeson

Founder & CEO of GreenRope - USA

I started in the Internet Marketing space in 2000, when I co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, we grew CoolerEmail into a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, I launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide. My favorite CRM-related mantra is, “If it isn’t in the CRM, it didn’t happen.” My goal is for you to adopt this far-reaching data-driven, inclusive approach to running your business, too. I earned Bachelor of Science and Master of Science degrees in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, NY and an MBA from the Robert Anderson School at the University of New Mexico. After graduating, I served in the United States Air Force for 4 years, working in the Air Force's space test program, Air Force Research Laboratory, and Ballistic Missile Defense Organization. A few things I enjoy: Travel, stand-up paddleboarding, mountain biking, and ice hockey, and I like to practice yoga whenever the forces of the universe align and I can step away from developing or programming something new.

All Sessions by Lars Helgeson

Day 3 – Stream 2 April 14, 2021
4:30 pm - 5:00 pm

SALES & MARKETING: How To Use a Complete CRM to Scale Your Global Business


Your CRM is the most critical component to running your business, and if it isn't pulling in all your sales, marketing, and customer service data, you're missing vital information. This talk will cover strategies and tactics to help you set up your CRM so that it works to help you manage expansion and distributed teams. You'll learn about customer journey mapping, target market segmentation, personalization, and how to find the right tools to help you leverage automation software to work efficiently and scale out with minimum labor expense.