Kim Kohatsu

Kim Kohatsu

Founder and Chief Creative Officer of Charles Ave Marketing - USA

A 20-year veteran of advertising and marketing, Kim Kohatsu promotes brands big and small. As the founder of Charles Ave Marketing, Kim grows online engagement for companies including PickFu, American College of Education, XR Terra, Zojirushi, and the Los Angeles Institute of Architecture and Design. Since 2020, Kim has served as the inaugural chair of Marketing and PR Agencies for the Forbes Business Council. A graduate of Syracuse University and the Adcenter (now Brandcenter) at Virginia Commonwealth University, Kim’s specialties are copywriting, content marketing, and paid search.

All Sessions by Kim Kohatsu

Day 2 - Stream 1 April 13, 2021
11:30 am - 12:00 pm

EXPORT 101: The basics of online marketing for exporters

Online

The world is a big place, and the online world is even bigger. When you’re entering foreign markets, how should you promote your products and services online? What channels should you use, and how can you account for regional differences? This session will provide a framework for exporters to create an online marketing strategy that resonates with buyers in their target countries.