Kelly Ann Collins

Kelly Ann Collins

CEO at Vult Lab

For the past 20 years, Kelly Ann Collins has worked with hundreds of brands and thousands of celebrities to launch, reinvent, position, amplify and dominate. Her agency, Vult Lab, has masterminded and executed hundreds of projects, campaigns and brands—and generated billions of impressions and millions of blog visits, likes, retweets and YouTube views for a wide array of organizations. She has worked on campaigns involving household names, like Adobe, CBS, CNET, United Nations, Disney, Starbucks and The Royal Foundation of The Duke and Duchess of Cambridge. She also recently worked on a campaign team that won a Cannes Golden Lion Award (a.k.a. "the Oscar of advertising") for a video used in a social media campaign. During the pandemic, she has been advising Fortune 50, Fortune 100, Fortune 200 teams, NGOs, nonprofits and brands on their crisis communications strategies.

All Sessions by Kelly Ann Collins

Day 4 - Stream 2 April 15, 2021
8:00 am - 8:30 am

SALES & MARKETING: How to communicate your competitive advantages during a pandemic


When COVID-19 struck, every company in the world had to change its communications strategy. Companies that were able to act quickly and communicate effectively as operations teams worked to pivot came out ahead. Now, as we head into year two of the pandemic, and countries work tirelessly to return to pre-pandemic life, communicators and marketers must remain vigilant with their messaging to stay competitive. COVID-19 eliminated some competitors as it made some stronger and gave rise to a new breed of pandemic-borne products, services and companies that have taken foot. This rise of "new normal" competition requires that organizations work even harder to stand out. In "How to Communicate Your Competitive Advantages During a Pandemic," Vult Lab CEO Kelly Ann Collins will share steps you can take today to move forward—via social media, public relations, advertising and more.