Kate Fairhurst

Kate Fairhurst

CEO & Co-founder at GrowthMinds - UNITED KINGDOM

For start ups and scale ups, it's all about growth. If you want to get past the valley of death and move through the stages of the Startup J Curve, you need to be able to focus on activity that is actually going to deliver value, ignoring anything that will distract or take away control. I help businesses with this challenge. For much of my time this is as a co-founder of GrowthMinds. GrowthMinds is a startup growth consultancy that uses a combination of Brainwork and Legwork to allow a business to navigate the journey to scale. Our 4-step framework for business growth allows us to de-risk the journey to scale by focusing purely on value-driving activity. Our team of technical marketing experts then help implement activity and measure its performance against industry benchmarks. In this role, I work with our clients to identify and overcome any growth killers that are impeding their performance. The rest of my time is all about giving back. I mentor businesses on their growth strategies and help companies who need to find the right message, channel and tactics to succeed. From fintech scale ups to social enterprise start ups, I support leadership teams with advice and encouragement to get where they are going. It's lots of fun and is really quite rewarding too.

All Sessions by Kate Fairhurst

Day 2 - Stream 1 April 13, 2021
7:00 am - 7:30 am

EXPORT 101: De-risking new market expansion


Launching sales and marketing activity in a new territory is fraught with danger, with a number of factors that can kill growth from the outset. In this session, we will discuss what some of those growth killers can be, with some examples of real-world expansion projects that were doomed from the outset. We'll then share a methodology with you for how to plan initiatives in order to ensure that you're able to deliver the impact you wish by focusing on what is actually going to deliver value to your business.