Karin Conroy

Karin Conroy

Founder and Creative Director at Conroy Creative Counsel

Karin is the Founder and Creative Director of Conroy Creative Counsel, an award-winning recognized leader that has cracked the code of smart, sophisticated, and strategic websites for law firms. Her clients are proud of the way they look online and their firm reputation is improved because their online presence beautifully displays their experience and expertise. Karin's approach combines her educational background (an MBA from the University of California), insight developed over several years of corporate marketing, and her strategic design ability. She specializes in providing marketing insight and strategy to her clients and shares her expertise with the legal community through her work as a writer.

All Sessions by Karin Conroy

Day 3 – Stream 2 April 14, 2021
2:00 pm - 2:30 pm

SALES & MARKETING: The Silver Linings [Marketing] Playbook: Take-aways from a Year of Marketing in a Pandemic

Online

The idea of “normal” has likely changed forever in some regards. Even once COVID-19 begins to recede, basic safety measures will likely remain, along with remote work in some form. Firms that will find the greatest future success are those that are able to provide the best service to clients who will be relying more on the internet and technology. A post-pandemic world will see people choosing businesses to work with based on how they’ve adjusted their operations for client safety. This means you must project an image of trustworthiness and calmness to relax potential clients and ensure them that you are prepared not only to take on their case, but also to keep them safe when working with you. Your website will play a significant role in accomplishing this, both in terms of its design, SEO and content strategy.