President, SLD - CANADA
When it comes to the brand design industry, Jean-Pierre Lacroix is always one step ahead. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends. Driven to produce measurable results through strategic insights, he is committed to helping brands achieve experiential transformation. JP’s 35 years of experience and past industry involvement with numerous design industry associations have enabled him to assist clients in identifying the leading retail and digital trends that affect their branding initiatives. JP has grown SLD into one of the most respected and sought after strategic branding and design agencies in the world. He has developed a reputation as a true innovator and first-rate problem-solver, with expertise in providing clients with unique, results-driven solutions for their product and service needs. His book, “Desire by Design”, came out in October 2018, followed by “Think: The Future of Retail Banking” in the spring of 2019.