J C SUM
Strategy Consultant at Evolve & Adapt - SINGAPORE
J C Sum is hybrid marketer focusing on strategic & digital marketing consulting with 20 years of international entertainment & event marketing and project management experience in the Asia Pacific, Middle East and Europe. His consulting focus includes strategic marketing, positioning & branding, digital marketing strategy and digital marketing implementation such as inbound marketing and outbound marketing, SEO, content marketing, marketing funnels, PPC advertising and SEM. J C is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics. Acknowledged by CNA938 for being a “strategy & digital marketing consultant that walks the talk”, is the author of "Evolve, Adapt or Collapse" and has been featured on The Straits Times, Channel News Asia, The Edge Singapore, CNA938 and Money FM 89.3.