Daniel D. Protz
Founder & CEO of FlavorWiki - SWITZERLAND
Daniel Protz is the Founder & CEO of FlavorWiki, a digital company that is revolutionizing the way the food industry collects, analyzes and interacts with consumer, sales and R&D related data. The FlavorWiki Platform combines advanced data and machine learning techniques with easy-to-use features that facilitate digital communication with consumers, colleagues and suppliers around the world. The company counts major CPG and Ingredient Companies amongst its clients and conducts research around the world in more than 14 languages. Daniel started his career in computer driven commodity trading before moving into the e-commerce and digital industries. He earned a BA in Political Science from Dartmouth College and an MBA from Stanford University.
All Sessions by Daniel D. Protz
TECHNOLOGICAL ADVANCEMENTS: How to leverage technology to understand consumer needs in a changing marketplaceOnline
The session will focus on the use of digital platforms, machine learning and community engagement to understand and connect with consumers. Global brands that service niche markets throughout the world cannot rely on traditional methods of lab based or recruited panel solutions to understand, track and service an increasingly diverse and fast changing consumer base. Only digital solutions, with their ability to access the far reaches of the globe and nuanced demographic segments can support the brands of tomorrow.