Brian Erickson

Brian Erickson

Chief Strategy Officer, Partner at Cardwell Beach - USA

Brian Erickson has been the head of strategy and a partner at Cardwell Beach since 2010. In addition to driving clients' marketing strategy, he leads the new business team, is responsible for developing the Cardwell Beach brand and cultivates strategic relationships with business partners. He has an extensive background in global branding, data-driven advertising campaigns and search engine marketing, having worked on campaigns for Philips, Speedtest.net, Samsung, The Mob Museum, and Facility Solutions Group. Before Cardwell Beach, Brian co-founded Kicknote, a tech startup aggregating real-time information on over 15,000 musicians, which was acquired in 2010. Brian's brings his passion for both tech and marketing culture into his advisory work at several early-stage startups.

All Sessions by Brian Erickson

Day 4 – Stream 1 April 15, 2021
4:30 pm - 5:00 pm

SALES & MARKETING: Lightning-Fast Strategic Moves: Using Clear Brand Values to Adapt to Change

Online

Whether you're expanding into a new market or weathering an unprecedented moment like the COVID-19 pandemic, strong brand values empower you to quickly and effectively adapt to new conditions. If marketing suddenly felt uncomfortable or confusing at the onset of the pandemic, or if you've had difficulty localizing a winning product with a culturally disjointed global audience, the likely culprit is your core brand guidelines. In this talk, we'll share: our findings from interviews with Fortune 1000 marketing executives about the tools they used to turn on a dime when COVID-19 struck; how to transform your brand values into a framework that can guide your response to any market, opportunity or crisis; and how values can adapt as your business grows. If your brand is feeling stale, adrift, or undefined against competitors, attend this session and discover how to supercharge the core of your business identity.