Brad McCabe

Brad McCabe

Managing Partner & Co-Founder of Sponsor Circle - CANADA

Brad McCabe is the Managing Partner & Co-Founder of Sponsor Circle, a Canadian-based sponsorship marketing platform and marketing consulting firm. Brad has been working with brands, festivals, events, sports properties and agencies for 25 years. His work has been integral in leading organizations in brand engagement, audience experience and revenue development. Marketing & Audience Engagement Brad has worked with small, medium and large sized organizations that rely on sponsorship. His success has always come from his focus on brand alignment and fit. This focus has had great results in audience development & targeting, partnership valuation & matching and in experiential engagement. Brad volunteers as a youth rugby coach and sits on the Strategy and Innovation committee with the Canadian National Exhibition.

All Sessions by Brad McCabe

Day 4 – Stream 1 April 15, 2021
12:00 pm - 12:30 pm

SALES & MARKETING: Using Sponsorship to Breakthrough – A Strategic Approach to Reaching Your Desired Audience


Sporting events, festivals and industry conferences are the heartbeat of humanity. They connect people, build communities, strengthen business ecosystems, entertain and champion causes that can change the world. When people engage in the things they are passionate about...we all win. It’s no secret, the advertising industry has changed. While Google Adwords and social channels have transformed the digital advertising and influencer industries providing reach, sponsorship provides reach with relevance. How can you harness that benefit in live AND virtual sponsorships.