Ben Classen

Ben Classen

Agency Director of Skeleton Key Agency - USA

Ben Classen is a founder, marketing agency director, and partnership director for a handful of fantastic brands. With more than a decade of outdoor and automotive brand marketing experience, he has seen the full spectrum of marketing successes and failures that guide his daily decision making to create unique stories.

All Sessions by Ben Classen

Day 4 - Stream 2 April 15, 2021
9:00 am - 9:30 am

SALES & MARKETING: Getting the Most from Your Content


We will be covering how to maximize both content budgets and the content produced. Content can be a large source of waste both in the budgeting and bandwidth for a marketing team. Ensuring content planning will be effective depends on a strong grip on the current customer base interests, the perspective customer or fan lifestyles and aspirations, and the utilization of existing networks within the team as well as the ability to develop new contacts efficiently.