Annette C. Sage

Annette C. Sage

CEO at Sage Design Group, LLC - USA

age Design Group was founded by Annette C. Sage, an experienced Art Director and Marketing expert. Annette has over 20 years of experience in the creative industry as Creative Director, Art Director, CMO, Marketing Consultant, Marketing Manager and Graphic Designer. Annette’s areas of expertise are in Advertising and Marketing, Lead Generation, Small Business Development and Identity Branding. Annette has helped small mom and pop businesses grow to large multi-million dollar organizations. Annette’s educational background includes Associates Degrees in both Commercial Art and Photography, a BA in Visual Communications and an MBA in International Marketing. She also taught Multimedia at ITT Technical Institute. Throughout the years, Annette has worked, networked and consulted with many industry leaders and has made strategic alliances with top professionals. Annette is an asset to any team bringing her experience and multi-talents to the table. Discover more about Annette by visiting AnnetteSage.com.

All Sessions by Annette C. Sage

Day 4 - Stream 2 April 15, 2021
3:30 pm - 4:00 pm

SALES & MARKETING: Performance as a Growth Metric: Optimizing Your Website for SEO (Search) & CRO (Conversions)

Online

I will be presenting and speaking about the differences between Search Engine Optimization and Conversion Rate Optimization and how implementing the best practices for both optimization techniques strengthens your marketing performance while maximizing your ROI. Search Engine Optimization and Conversion Rate Optimization are two very different animals, but together they are a match made in heaven. While SEO (Search Engine Optimization) boosts traffic to your website, CRO (Conversion Rate Optimization) helps you generate leads and ultimately sales for your business. By carefully planning and implementing both SEO and CRO into your content marketing strategy it's a win-win.