Anna Madill

Anna Madill

Founder and CEO of Avenue - USA

Anna Madill is the Founder and CEO of Avenue, a digital marketing agency that amplifies the impact growth-minded and purpose-driven companies have in the world through results-led digital marketing. Our proprietary suite of marketing products and custom services help brands and businesses of all sizes grow sustainably and successfully. As a Certified B Corporation®, Avenue is proud to be part of a global movement of people using business as a force for good. We believe B Corps are redefining success in business and inspiring businesses to not only be the best in the world, but to be the best for the world. Madill is passionate about having a meaningful impact on our community through volunteerism. She currently serves on the Statewide Board of Directors for SMART (Start Making A Reader Today), as a Board Member for Business for a Better Portland (BBPDX), as the Engage Conference Director on the Board of Directors for SEMpdx (Search Engine Marketing Professionals of Portland) and on the EO (Entrepreneurs' Organization) Accelerator Board as Membership Chair. Madill is also a speaker and instructor for organizations such as the American Marketing Association, SEMpdx, ACT -W, Clark College and Portland State University on the topics of digital marketing, entrepreneurship and women in technology. Through her work at Avenue, for her clients and within the community, Madill was recognized on the Portland Business Journal's Forty Under 40 Award List for 2017 and the Women of Influence Award List for 2020.

All Sessions by Anna Madill

Day 4 - Stream 2 April 15, 2021
11:00 am - 11:30 am

SALES & MARKETING: The Future of a Brand Promise: Positioning Your Brand for Success

Online

The future is bright. Gone are the days of shiny “cause marketing” campaigns, now a prerequisite, and here to stay are the days where brands are held accountable for living their values, walking the talk through their actions and committing to purpose-driven impact every single day. There is a better way for brands to do business and for consumers to use their dollars to invest in the future. This session takes a look at how companies can use Values, Action and Impact to create a durable brand promise that gives back to the world we live in and positions a company for long-term success. In this session, attendees will learn about: What is a brand promise, who cares about a brand promise, why and how to set your brand apart, and how to create a brand promise that position a company for long-term success.