Anand Muralidaran

Anand Muralidaran

Founder and CEO - Iconic Mindset LLC

Holistic Enterprise GTM Ninja! Innovative and Disruptive F1000 Enterprise Sales and Consulting Thought Leader. 25 years of experience partnering and building trusted relationships with F1000 C-Suite and Business Executives by envisioning and delivering strategic programs and solutions. Super power is my ability to connect the dots between Enterprise need for Innovation and Startup need for Growth.

All Sessions by Anand Muralidaran

Day 4 - Stream 2 April 15, 2021
4:30 pm - 5:00 pm

SALES & MARKETING: Building your go-to-market strategy


The way Enterprises explore, procure and consume technology has changed drastically since the onset of Cloud in the early 2000s. In its 2nd decade we are truly living in a Cloud-First, Cloud-Only Era for Technology products and solutions. Cloud has also made it easy for many Startups to sprout across the globe like mushrooms. These two trends have contributed to make the growth opportunities for Startups complex. On the other end Enterprise leaders find it hard to differentiate one startup from another and most startups fail to build trust with the leaders. Because of this Enterprise leaders end up buying technology solutions from large, established software brands. This situation needs to reverse and the first step in that is crafting a solid and well thought out Market Definition and GTM Strategy.