Abraham (‘AB’) Lieberman

Abraham (‘AB’) Lieberman

CEO / Founder of Clicks Talent - USA

Abraham was born in Brooklyn, New York in 1996. He later moved to New Jersey at the age of 4, and finally moved to Israel at the age of 10. Abraham is the oldest of 7 children. At the age of 18, Abraham served as a First Class – Staff Sergeant in the Israeli military in charge of munitions safety and usage in Israel’s Southern District. In his downtime, he started working as a freelance social media consultant for new social media apps. Abraham gave them insight into the US culture and how to best capture millennials and Generation Z’s attention by recruiting influencers to create content on the apps he consulted with. After 2 years of working in this industry, he noticed how so many creators and influencers had yet to maximize their talent in promoting social media apps.. That is when inspiration hit! At 21 years old and after three years in the military, he decided to open up his own company. His #1 goal was to support & advocate for his creators, give them a place to grow and learn, and ensure they would be fairly compensated for the content they created. At the same time, he noticed how many social platforms struggled with having content produced for their apps and decided to bridge the gap between the influencers he was helping and the apps that were asking for help. Five months after, he left the military and started working on the idea of Clicks talent, but first, he decided it was time for a formal education. Abraham began studying for his Bachelor’s degree in Business & Marketing at the prestigious IDC University in Herzliya, Israel. Two weeks into the first semester, Abraham was sitting in a class about opportunity cost. He realized that if he continues with his studies he would not be able to give his 100% to his employees and company. He decided to take a break from studies and two months later, he incorporated Clicks Talent as a corporation. He has yet to return to college. 2 years into the company's growth, Abraham had amassed a network of over 3,000 then Musical.ly stars. Shortly after the Bytedance acquisition and the change from musical.ly to TikTok, Abraham started signing the creators on a representation basis and began working on TikTok influencer Marketing. Today, Clicks Talent works with some of the biggest social media platforms in the world including Likee, Bigo, Liveme, Livit, UpLive, Hakuna, Zynn, Kwaishou, and many more as well as brands like Dial, Sony Pictures, Cheetos, Syfy, Google, Skechers, Manscaped, Jarritos, etc.... Clicks Talent also focuses heavily on music promos for labels like Cloudkid, Dim Mak, Atlantic, Armada, Colombia, etc...

All Sessions by Abraham (‘AB’) Lieberman

Day 4 – Stream 1 15 Apr 2021
11:30 am-12:00 pm

SALES & MARKETING: TikTok - The basics of influencer marketing on TikTok and how to get started

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