Doing Business in Finland

Petra Söderling

Senior Advisor, Business Finland, Invest in Finland

Petra Söderling is a Senior Advisor at Business Finland, the Government Funding Agency for Research and Technology Development in Finland. Business Finland serves under the Finnish Ministry of Employment and the Economy.

Ms. Söderling enjoys an extensive career in Technology and Innovation.

She has successfully launched two startup companies, one in Mobile App Development and one in Real Estate Technology.

For over a decade Ms. Söderling served at various senior positions at Nokia, including Head of Open Source, Head of Technology Marketing, and Director of Product Development.

Ms. Söderling sits on the IT Advisory Committee of Herzing University in New Orleans, LA, and has been granted several Innovation and Design Awards including Red Dot Best of the Best.

She holds a Master of Business Administration from Helsinki University of Technology, with Executive Education at Harvard Business School and Stanford University.

If you’ve already looked into doing business in Europe, you’ve probably heard a lot of talk about this Nordic country. With equally successful countries on all sides of Finland, this can be your one-stop-shop for taking your business international.
Finland is without a doubt a multifaceted country. What was once a humble farming society has gradually become one of the highest ranking countries in education, quality of life, and technology. Not to mention that the Finns have been dabbling in renewable energy since the 1980s and have some of the best health sciences labs in the world.
As the third largest export market for the United States, it’s a considerable business partner to have on your side. The majority of their exports to the US are electronics, machinery, boats, paper, and telecommunication equipment. Finland’s US imports include transportation, forestry, and chemicals. The country is continuously looking for US partners in the development of computer software products. Needless to say, they are very open to trading with the US, leaving few obstacles for business.
Finland is actually a transportation link between the Nordic-Baltic regions as well as Russia. To make things even easier, there are US Commercial Service teams set up in the Nordic countries like Finland to help with import/export and any trade deals between the two power houses.  
This presentation will cover opportunities for doing business in and with Finland and will provide an overview of the nation, culture, trade ties, export and investment potential.

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