DEVELOPING A SUCCESSFUL BRAND PROTECTION STRATEGY
Amy Baker is an experienced litigator with a background primarily in complex claims and deep experience with product liability, FDA compliance, intellectual property and brand protection, and privacy and data protection. She has handled matters on behalf of high tech and life sciences companies involving emerging and state-of-the-art technology products and services, brand management, intellectual property, growth strategies and more. Over the past decade, Amy has handled transactional matters and practiced in state and federal courts in Florida and California. She has tried several cases to successful verdicts for clients in a variety of industries in addition to briefing and arguing cases on appeal and handling administrative proceedings. Her cases have included intellectual property litigation, deceptive and unfair trade practices, privacy and data breach matters, class actions, product liability, food, pharmaceutical and medical device litigation, and employment law matters.
TECHNOLOGY & LIFE SCIENCES
Amy is particularly adept at handling technically challenging and complex litigation, defending matters that are factually and procedurally intricate. Her practice grows apace with her clients’ involvement in developing technologies and the molecular, cellular and functional basis of therapy in the health care field, with an emphasis on the attendant implications for product liability exposures and security vulnerabilities. She is much in demand as a speaker and author on emerging technologies and the life sciences, continually monitoring advances in the life sciences, artificial intelligence, virtual reality, drones, the Internet of Things, 3D printing, wearable technology, robotics and more.
Amy works with young companies on the cutting edge that offer novel products or services, assisting them with brand protection, intellectual property, corporate agreements and employee agreements. She leverages Wilson Elser’s dynamic cross-practice capabilities to assist clients with related matters such as acquisitions, mergers or capital transactions.
As part of her practice Amy advises companies on compliance with Food & Drug Administration regulations. She has counseled medical device manufacturers, pharmaceutical companies, cosmetic companies and beverage companies on FDA compliance and has litigated claims involving improper warnings, misbranding and false advertising.
INTELLECTUAL PROPERTY / BRAND PROTECTION
Amy handles the prosecution and defense of patent, trademark, copyright and trade secret litigation on behalf of life sciences, technology, agricultural and hobbyist companies. She has brought patent and trademark claims on behalf of life sciences and technology companies and prominent national brands, and is experienced in Lanham Act litigation. Amy also has successfully defended numerous copyright infringement claims and handled trade secret litigation on behalf of technology companies and military subcontractors.
This presentation will explain the different elements of a brand protection strategy and highlight how different strategies may be used effectively to both mitigate risk and increase brand value and growth.
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