CEO BRANDING AND EXECUTIVE VISIBILITY: STRATEGIES TO USE HUMAN 2 HUMAN MARKETING TO BUILD A DEEPER CONNECTION WITH STAKEHOLDERS
Raoul Davis helps businesses increase their top line revenue. Known as one of the world’s foremost experts on CEO branding Davis helps CEOs increase their visibility with their target audience and become recognized industry experts. He has regularly contributed for Forbes.com, writes a monthly branding column for American City Business Journal’s 3.7 million C-suite readers, and provides commentary on small business issues for the likes of Fox Business, Huffington Post, The Chicago Tribune, and Inc.
At Ascendant, Davis has built a private executive client list that has included the likes of fortune 50 executives, CEOs at middle market companies, retired and current athletes building a business brand, and NY Times Best-Selling Authors. Under his leadership, the company has helped clients generate significant business deals, speak at Ivy League institutions, win recognition from elected officials, receive invitations for White House sponsored events and secure national media.
Ascendant Group Partner Raoul Davis, a founding member of The Forbes Agency Council and world leader in CEO branding and European President Astrid Peters will provide tools to help CEOs, CMOs, and other executives understand the importance of storytelling and utilizing human to human marketing to build a deeper emotional connection with the marketplace.
Specifically attendees will learn:
- The process to developing a CEO or executive brand
- How to achieve brand clarity and increased visibility
- How to leverage their brand as a competitive marketplace advantage
Davis and Peters will share case studies and real-life examples that will leave a meaningful impact on the audience.
Peters is the President of Ascendant Europe. She is a media trainer, personal branding expert, and masterful at positioning clients. Recently she ran a crowdfunding campaign for an Ascendant client that set category records within the Netherlands after raising $322,000 the first 24 hours and 1.1 million over the course of 30 days.
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